In response, Reddit administrators made changes to its algorithms on June 15, 2016, in an attempt to preserve the variety of r/all. Due to deliberate manipulation by the forum's moderators and active users, the algorithm that dictated what content reached the r/all page of Reddit resulted in a significant portion of the page being r/The_Donald content. Meanwhile, r/news lost more than 85,000 subscribers. On that day, r/The_Donald was featured in 13 of the top 25 posts on r/all, and gained over 16,000 subscribers during the weekend of the shooting. On June 12, 2016, the day of the Orlando nightclub shooting, moderators of the r/news subreddit began to remove many comments from its megathread pertaining to the shooting, leading to accusations of censorship. Byrd had severed ties with the Ku Klux Klan in 1952. The image was accompanied by a photoshopped picture of an aged Byrd in Klan garb, which was meant to dishonestly portray Clinton and Byrd as Klan supporters.
For a period of time, the subreddit repeatedly posted an image of Hillary Clinton kissing Robert Byrd, a former member of the Ku Klux Klan. Furthermore, users on the site referred to Trump as " God Emperor". The subreddit grew to be known for frequent posting of memes, especially Pepe the Frog, and frequent uses of slang terms such as " centipede" (a reference to a much distributed Trump highlight reel featuring the Knife Party song " Centipede"), " MAGA," "nimble navigator," "no brakes," " cuck," "4D chess," and " SJW". On June 27, 2015, shortly after Donald Trump announced his campaign for the presidency at Trump Tower, the subreddit was created as a place for "following the news related to Donald Trump during his presidential run".